The New York "Media"

It is an unchallenged sports truism these days that New York is the hardest place to play professional sports due to the intense media scrutiny and expectations. Witness Randy Johnson's first exposure to an aggressive photographer.

But I was in Manhattan today and saw some Mets promo posters around town, such as:

"This year Willie is a Rookie Again"
"This year Pedro teaches the NL to not Crowd"
"Next Year is Now"

This is the METS, not the MEDIA, putting a fair amount of pressure on themselves, in a tough division. I have to admire them for it -- the game favors the bold. But what happens to those posters when they start 11-20?